More Than a Milestone
Celebrating 50 years in business is no small feat, but for Mountain View Poultry, it’s not just about looking back. It’s about looking forward.
“For a business to stay here for 50 years and keep growing… it hasn’t just stayed the same, it has evolved.”– Katrina
The local food supply chain is changing. Customer needs are shifting. Expectations around speed, flexibility, and service are higher than ever. And as we enter our sixth decade, we’re more committed than ever to leading with consistency, customisation, and local focus.
Here’s how Mountain View Poultry is preparing for the future, while staying true to what’s always set us apart.
1. Doubling Down on Local Advantage
Local is more than a buzzword. For us, it’s an operational strategy.
“We’ve grown a huge amount in local supply… there’s more people in the local area wanting to support other local businesses as we try and support them.” – Katrina
By continuing to grow, process and supply poultry locally in South East Queensland, we can keep delivery times short, maintain product freshness, and respond quickly to changing customer needs. As national suppliers struggle with logistics delays and impersonal service, we’ll continue giving our customers something they value more than ever. We provide direct, dependable support.
2. Expanding Customisation and Flexibility
Custom cuts and flexible ordering aren’t an add-on; they’re a core part of our service.
Over the next few years, we’re investing in ways to scale that flexibility even further. Whether it’s adapting to seasonal spikes, offering more precise product options, or improving turnaround times, our focus is on making supply easier for butchers, retailers, and distributors.
As our customers grow, we grow with them, not the other way around.
3. Strengthening Our Delivery Systems
Reliability has always been our edge, and we’re keeping it sharp.
We’re upgrading our internal systems to ensure even greater accuracy, tracking, and proactive communication across our delivery network. These behind-the-scenes improvements mean more predictability for our customers, especially during peak periods or last-minute changes.
“ I’m excited with all the new technology and the new advancements that are involved to see how we can ensure we can give the customer what they want, when they want and how they want it because we’ve got such a good range of chicken and eggs fresh daily that we can supply and I think you know we can enhance this and embrace it going forward and become even more successful.” – John Elks, Managing Director
Because when our partners succeed, so do we.
4. Investing in Industry Expertise
A supplier is only as good as their people.
We’re continuing to build a team of experts who know the industry inside and out. That means experienced logistics professionals, seasoned poultry handlers, and knowledgeable customer support, all working together to anticipate issues before they arise.
Our goal is to not just provide a product, but to become a trusted extension of your team.
5. Supporting the Next Generation of Retail and Food Businesses
The next wave of butchers, grocers, and food entrepreneurs is already emerging, and they’re coming in with high expectations.
They want local, they want reliable, and they want suppliers who “get it.” That’s where Mountain View fits in.
By staying agile and service-focused, we’ll continue to support businesses at every stage, whether they’re legacy clients we’ve worked with for decades or new ventures just getting started.
6. Staying True to Our Roots
While the tools and technologies may evolve, our values won’t.
✅ Consistency
✅ Reliability
✅ Local commitment
✅ Partnership over transaction
These aren’t just words; they’re the foundation we’ll keep building on. Because trust is earned over time, and we’re in it for the long haul.
Here’s to What’s Next
The future of local supply won’t be without its challenges, but we’re ready.
“I think change is exciting, especially in this business. It’s about keeping our customers where they need to be because they’re changing too. Each customer will be changing their business over the years, and so will we. We’ll be matching them.” – Katrina
At Mountain View Poultry, we’ve spent the last 50 years building something reliable. Now, we’re focused on making it even stronger, smarter, and more responsive to the evolving needs of South East Queensland’s food industry.
If you’re a butcher, retailer or distributor looking for a partner who’s prepared for what’s next, we’re ready when you are.
📞 Let’s talk about how we can support your growth: Contact us