5 Ways to Make the Most of the Christmas Trade

For many local butchers, grocers and distributors, Christmas isn’t just another busy period; it’s make-or-break. Stock needs to arrive on time, every time. Orders need to be filled exactly as requested. And any slip-up, no matter how small, has the potential to cost you repeat business, reputation, and revenue.


That’s where good preparation and the right supply partners count. At Mountain View Poultry, we work closely with customers across South East Queensland to help make the lead-up to Christmas smoother, not more stressful. Here are five practical ways to get ahead this season, and how we can support you in each.

 

1. Lock in your volumes early

Avoid last-minute surprises.

The earlier we know what you’ll need, and when you’ll need it, the better we can plan. Confirming your estimated order volumes ahead of time means we can allocate stock, fine-tune delivery runs, and avoid the rush that often causes issues in the final weeks.
We’re already taking pre-orders for December, so if you haven’t had the conversation yet, now’s the time.

✔ Action tip: Pull up last year’s Christmas numbers, review your peak days, and get in touch to lock in your volumes by mid-November.

 

2. Confirm specs and preferred cuts

No guesswork when it matters most.

We offer custom cuts and tailored solutions all year, but over Christmas, clarity is everything. Whether it’s size consistency, skin-on/skin-off options, or specific packaging needs, getting these details confirmed ahead of time ensures every order meets your expectations.

✔ Action tip: If you have any updated specs for the Christmas trade, let us know now so we can lock them into our production schedule.

 

3. Be clear on delivery dates and windows

The schedule is tight, and timing matters.

Peak trade puts more pressure on logistics, not just ours, but yours too. Whether you’re running extended hours, have specific drop-off windows, or need multiple deliveries in a week, getting that schedule locked in early helps everyone stay on track.

✔ Action tip: Let us know your Christmas week hours and any specific delivery window requirements so we can plan accordingly.

 

4. Communicate with your team and your customers

Everyone’s under pressure; clarity helps avoid mistakes.

We’ll always do our best to keep things running smoothly on our end, but things work best when everyone is clear and on the same page, especially at your receiving end. Whether it’s who’s signing for deliveries or what the backup plan is when you’re not there, a bit of prep now avoids stress later.

And if you’re promoting locally grown products this Christmas (a great move, by the way), let us know. We’re happy to support with messaging or talking points to reinforce that local advantage.

Action tip: Brief your team on key delivery dates, stock expectations and what to check on arrival. Clear handovers avoid issues when time is tight.

 

5. Don’t wait until something goes wrong to get in touch

Partnership makes peak season easier.

Things move quickly in December, and when they do, having a supplier you already have a relationship with makes everything easier. Whether you need to increase volumes, adjust an order or check delivery status, we’re here to help,  but the earlier the relationship is built, the better we can support you under pressure.

Action tip: Haven’t dealt with us before? Give us a call or reach out now, so we’re set up and ready if you need us when things get busy.

 

Christmas trade will always bring pressure,  but it doesn’t have to bring chaos. A little planning now goes a long way to ensuring your shelves are stocked, your customers are happy, and your team isn’t scrambling to fix problems on the fly.

At Mountain View Poultry, we’re here to help you get ahead, not just supply your orders. From custom cuts to on-time deliveries and clear communication, we’ve built our reputation on being the partner you can count on when it matters most.

👉 Ready to lock in your volumes or start a conversation? Contact us today let’s make this Christmas season your smoothest yet.

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